Topic outline
- Welcome!
Welcome!
We hope you are ready to start your Digital Transformation learning journey with us.
Together, we will develop skills through weekly classes with experts, and carry out group and individual challenges every month to reinforce your learning.
When? Every Tuesday from february 8 2022 to july 26 2022 at 9am to 11am (GMT-5)
We're looking forward to learning and growing together!
*All the information about the program is in the Growing Together - Digital Transformation for Internationalization brochure down below
- Topic 1. Digital Immersion
Topic 1. Digital Immersion
"Digital transformation is largely cultural transformation"
¡Welcome to Digital Immersion!In this first topic we want to share with you the following learning objective and we will address for each of our four classes the following topics:
Objective:
- Understand and size the importance of a mindset change around digital, which is transferred to the culture of the organization.
Topics to be developed:
- Leveling: How do we understand the path to digital transformation, Digital Mindset and Results of the digital maturity index.
- Innovation: Productive Value Chains
- Transformation: Change Management for digital transformation and Assertive communication.
- Tool: Customer Network Strategy Generator
- Webinar. Female Empowerment
- Topic 2. User Experience
Topic 2. User Experience
"Design is not just about how it looks and feels. Design is thinking about how it's going to work."
Welcome to User Experience!
In this second topic we want to share with you the following learning objective and will address for each of our four classes the following topics.
Objective:
To get to know the new methodologies that UX raises, and to take dimension on customer experience, experimenting and acquiring tools applicable in business.
Topics to develop:
1. Levelling: UX concepts + Marketing Funnel
2. Innovation: Customer segmentation + Customer journey P1
3. Transformation: Design thinking + Customer Journey P2
4. Tool: Competitive Value Train
Remember that at the end of the topic presentation, we will do an individual challenge through our tool; it is scored, cumulative, and will help us measure your performance on your way to becoming a digital transformation champion.
- Download the document "Let's get to work" to develop the activity proposed in our class.
- Topic 3. Business Model
Topic 3. Business Model
“Users marry the one who solves their problem the best"
Welcome to Business Model!
In this third topic we would like to share with you the following learning objective and the concepts we will address for each of our four classes.
Objective:
Understand the importance of placing the customer at the centre of building products/services and how to find opportunities for the business through value generation and developing relationships with competitors.
Concepts to develop:
1. Levelling: Value proposition and its roadmap.
2. Innovation: Canvas and platform business models
3. Transformation: Adding value in the operating model
4. Tool:Map of disruptive business models
Remember that at the end of the topic presentation, we will do an individual challenge through our tool; it is scored, cumulative, and will help us measure your performance on your way to becoming a digital transformation champion.
- Download the document "Canvas (EN)" to develop the activity proposed in class.
- Topic 4. Agile and new ways of working
Topic 4. Agile and new ways of working
"Being agile is a state of mind, doing agile is a process with different methodologies to be applied".
Welcome to Agile and new ways of working!
In this fourth topic we want to share with you the following learning objective and the concepts we will address for each of our four classes.
Objective:
To understand the cultural and methodological aspects of agility in order to maximise learning, decrease efforts and take risks in a controlled way.
Concepts to develop:
1. Leveling: Agile thinking.
2. Innovation: Managing Innovation Teams
3. Transformation: Agile methodologies SCRUM-KANBAN-MVP
4. Tool: Divergent and convergent experimental method.
Remember that at the end of the topic presentation, we will do an individual challenge through our tool; it is scored, cumulative, and will help us measure your performance on your way to becoming a digital transformation champion.
- Topic 5. Finance
Topic 5. Finance
Welcome to Finance!
In this fifth topic we would like to share with you the following learning objective and the topics we will address in each class.
Objective:
To develop concepts to create multiple business opportunities among small and medium-sized enterprises to access sources of finance.
Topics to develop:
1. Leveling:Financial planning and budgeting.
2.Innovation: Pitch and model for a business roundtable.
Remember that at the end of the topic presentation, we will do agroup challenge, which is scored, and will help us measure your performance on your way to becoming a digital transformation champion.
- Topic 6. Digital world and data
Topic 6. Digital world and data
"Digital information provides opportunities for those who know how to interpret and execute it".
Welcome to Digital World and Data!
In this sixth topic we would like to share with you the following learning objective and the topics we will address for each of our four classes.
Objective:
To understand how to approach digital channel development for business, aspects to consider, criteria and best practices for a digital campaign.
Classes:
1. Leveling: Emerging technologies
2. Innovation: Business Analytics
3. Tool: Value Data Generator
4. Transformation: Digital marketing and e-commerce
Remember that at the end of the topic presentation, we will do an individual challenge through our tool; it is scored, cumulative, and will help us measure your performance on your way to becoming a digital transformation champion.
- Topic 7. Leadership and purpose
- Partners events
- Closing event
